Idea Workbench.

Your team's best ideas, surfaced and ranked in hours.

The usual way One long meeting

Everyone in a room for two hours. The fast talkers set the direction, the quiet ones keep their best idea, and nobody can say afterwards what was actually considered.

Our way A cycle, then one meeting

Everyone thinks on their own first, submits without their name on it, and reads everyone else's the same way. By the time the team meets, the shortlist already exists — and every idea that didn't make it is still on record.

A method,
not a workshop.

Idea Workbench is the part of the ADXi system where an agreed strategy becomes concepts. It doesn't generate ideas instead of your team — it gives your team a way of working where volume comes first, judgment comes second, and neither gets skipped.

If you already have a creative process, Idea Workbench runs alongside it and feeds Ad Foundry. If you don't, this becomes it.

Runs on your people The contributors are the ones who know the brand. The system organises them.

Asynchronous No calendar war. People contribute when their thinking is actually working.

Nothing is lost Every canvas, every version and every rejected idea stays retrievable.

How a cycle runs

Five stages from the brief landing to the boardroom. Let it run, or step through it yourself.

→ The chosen concepts go straight into Ad Foundry with their canvases attached

Who's in the lab

Five seats on one spine. Click a seat to see what it holds — and what it is answering for in the room.

// The spine — one brief, one evidence base Invited, not assigned

Answers in the room {{ seatAnswers }}

Names off.

Ideas enter the group without their author attached. Everyone reads and rates the same way, so seniority, volume and pitch skill can't move a score.

Whoever wrote the idea that wins is revealed once it's chosen — not before.

Submission {{ t.author }}

Volume first,
then curation

Narrowing happens by rating, not by argument — and every level of it is recorded. Click a gate to read what happens there.

// The curation funnel — illustrative One cycle · five seats

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← Arrives from Strategy Gaming One agreed direction, its evidence attached, and the degrees of freedom the team is allowed to work inside. Hands on to → Ad Foundry Two or three concepts, ready to be built into real executions — plus the record of everything that was rejected on the way.

Give your team a process.

Request a demo ↗ ← The whole system